SPOEX 2025 Proves the Potential of ‘Target X’

Sponier, a subsidiary of archery equipment specialist Pivix, successfully completed its exhibition at the 2025 Seoul International Sports and Leisure Industry Exhibition (SPOEX) held at COEX in Seoul for the first time.

At this exhibition, Sponier introduced its self-developed archery simulator, 'Target X', and proved the interest and potential of the product with over 5,000 visitors participating over the four days.

In particular, at the site, in addition to products, archery simulator experiences, prize events, and consultations were held to convey the unfamiliar and difficult sport of archery in a more familiar and interesting way.

'Target X' is a simulator that minimizes the space and cost constraints required for existing archery and shooting training based on precise sensors and simulation technology. It is actually being introduced and operated in various parts of the country, and has the advantage of being expandable according to space such as schools, resorts/shopping malls, and sports centers.

CEO Baek Jong-dae said, “Sports must also continuously change to suit the rapidly changing times,” and added, “I hope that Target X will be a meaningful first step toward popularizing archery in the digital age.”