Reporter Choi Won-jae
Mar 24, 2025
Suwon local company Pybix subsidiary Sponier unveils new concept digital archery
Digital technology meets archery. From the 27th to the 30th, at 'SPOEX 2025' held at COEX in Seoul, Pivox's subsidiary Sponier will present its digital archery product 'TargetX'.
TargetX is not just a simple electronic target. It maximizes realism and fun by applying a real-time ranking system, AI competition mode, and precise environmental simulation. It is designed to be enjoyed by everyone from beginners who are new to archery to professional players through various difficulty adjustment functions.
Pybix has been conducting research and development for the digitalization of sports archery for the past 10 years. TargetX is the result of this, and has incorporated digital technology to allow more people to experience archery.
In particular, the simulation system that reflects the wind speed and direction in real time and the shoot-off technology that measures down to 0.001 mm accurately convey the tension of an actual stadium.
At SPOEX 2025, a special event will be held where participants ranked 1st to 3rd will be given new bows and new bow cases.
A SPOEX official said, “TargetX is not just a simple sports equipment, but an innovative product that presents a new paradigm for archery,” adding, “We hope you will experience it for yourself at SPOEX 2025.”